Analyse and compare the three briefs assessing their:
- Format
EE is different from barclays because it goes into more detail about the company itself rather than campaigns and things that come with it. Barclays is more cooperative in the way it goes into details about campaigns such as Movember and uses pictures and how it works with the client and EE is more formal as it isn't in note form, it is detailed and describes details about their company such as how it was formed and 4G etc. None are really competitive in terms of against other company's like theirs. Both have prizes of money vouchers for high street shops and a place on the ladder for opportunities to work with their company etc.
-I would say that IBM is informal as it is in note form and instead of going into detail, it brakes sections up and summarises it instead of giving lots of information like EE and Barclays. Like the other two, however, it does offer a prize of money vouchers and a place on the ladder of opportunity. It has lots of pictures like Barclays which I think is better than lots of detail that you might not pay attention to.
-I would say that IBM is informal as it is in note form and instead of going into detail, it brakes sections up and summarises it instead of giving lots of information like EE and Barclays. Like the other two, however, it does offer a prize of money vouchers and a place on the ladder of opportunity. It has lots of pictures like Barclays which I think is better than lots of detail that you might not pay attention to.
- How clear their message is
The message conveyed in each of the three briefs is different. EE's brief has a very clear message by the way that it is clearly structured and it cuts straight to the point. The message is clearly stated in the brief under the paragraph 'The Brief'. Similarly the IBM brief is simple too. The message is to raise awareness of who the company are- what they do which is much like the brief of EE which talks about raising awareness and educating people on 4G and its uses. In contrast the brief for Barclays Bank is more general -the message is harder to understand as it lacks details on what the message is and what the company wants doing.
- How open each brief is for negotiation
EE and IBM are more open for negotiation because EE quoted "don't mind what media you use to advertise to the target audience" which tells us that we can explore our options and have more of our own creativity. IBM focuses around 5 in 5 but once you've covered that you can use you'r own imagination to explore IBM and explain what they do.
Whereas Barclays isn't as negotiable because it tells you what you shouldn't include and more detail in what you should, it has more of a detailed brief to follow that you need to include everything on it and cover every point.
Whereas Barclays isn't as negotiable because it tells you what you shouldn't include and more detail in what you should, it has more of a detailed brief to follow that you need to include everything on it and cover every point.
- What opportunities does it offer you as a media professional
All of them offer prizes such as money vouchers worth £200 for the high street and a place on the ladder of opportunity to work with them in the future on campaigns etc. They all help you get the experience an skills you need to get a job in advertising, specifically to IBM, and EE specifically talk about working on future projects and job opportunities, also they give you brand feedback. Barclays more or less say the same about a place on the ladder and future opportunities.
- Which brief do you want to produce
EE because it's got lots of possibilities, and we have lots of ideas of where to film and what will be going on in the adverts more than the others. You get to show more of you're creative side than IBM and Barclays and it is the company we know more about so some information we will already know rather than have to do lots more research for the others.
Slogan- 'EE making it extra easy for internet on the go'
Techniques- Hidden message for the first half but then turns to Overt in the second half of the advert.
Style- Narrative/stand alone. (People having nothing to do/no signal -ending with a positive impact due to the use of 4G)
Characteristics- Lifestyle (EE will make your life quicker and easier)
Young people (Teenagers)- scenario- camping and they are bored, no one is speaking to one another. One person mentions putting on music -youtube 4G makes it 'Quicker' it goes from silent to a party like atmosphere within seconds.
Business People- scenario- man is sitting on a bench at the train station trying to check his emails. He starts frantically walking around the train station trying to get a signal. When using 4G he can then access them.
Busy Mums- scenario- a few mums are siting in a park with their children bored- making them misbehave and cry etc. One mum then remembers about how with 4G you can download movies/tv shows -entertain the children with a movie on their Ipad.
Maybe mention social networking/social media -Twitter, Facebook possible screen captures or references to a Facebook/Twitter page or account.
Ideas for the advert
Slogan- 'EE making it extra easy for internet on the go'
Techniques- Hidden message for the first half but then turns to Overt in the second half of the advert.
Style- Narrative/stand alone. (People having nothing to do/no signal -ending with a positive impact due to the use of 4G)
Characteristics- Lifestyle (EE will make your life quicker and easier)
Young people (Teenagers)- scenario- camping and they are bored, no one is speaking to one another. One person mentions putting on music -youtube 4G makes it 'Quicker' it goes from silent to a party like atmosphere within seconds.
Business People- scenario- man is sitting on a bench at the train station trying to check his emails. He starts frantically walking around the train station trying to get a signal. When using 4G he can then access them.
Busy Mums- scenario- a few mums are siting in a park with their children bored- making them misbehave and cry etc. One mum then remembers about how with 4G you can download movies/tv shows -entertain the children with a movie on their Ipad.
Maybe mention social networking/social media -Twitter, Facebook possible screen captures or references to a Facebook/Twitter page or account.
Information about 4G -makes things faster, quicker browsing, easier/more efficient downloading or streaming, quicker access to applications.
Plan For Advert Production
Positions:
- Director: Katie Marsh
- Production Manager: Emily Ward
- Camera operator: Emily Ward, Katie Marsh, Ria Ebert
- Editors: Leah Carter and Katie Marsh
- Sound Recorders: Emily Ward, Katie Marsh, Leah Carter and Ria Ebert.
- Cast: Ruth Foster, Kiera Ward, Elice Wood, Matthew Leonard, Izzy Hibert, Andy Ward
- Back-up Cast: Emily Ward, Katie Marsh, Leah Carter, Ria Ebert
Equipment needed:
- DLSR Camera
- Dolly
- Field Recorder
- Boom Pole
- Excel Cables
- Muffler
- Tripod
Locations:
- Uppermill Park -Busy mums park scenario.
- Greenfield station -Business man train station scenario.
- 'Pots and pans' uppermill -Teenagers camping scenario.
Back-up Locations:
- Stamford Park -Busy mums park scenario
- Ashton train station- Business man train station scenario.
- Stamford Park -Teenagers camping scenario.
With these notes you have successfully achieved merit for unit 5 outcome 1. Please post the audio file of the presentation.
ReplyDeleteInitial feedback:
PASS
Your reading of the brief demonstrates and understanding of what is required from you as media professionals. You discuss the content and your relation to the target audience. This is good (P1). Some prompting is required to get you talking more. After this prompt you open up to discuss the opportunities offered to you and also the creative negotiation that can take place (P1). No specific examples are used. Toward the end you do compare some of the briefs and use examples to highlight the creative opportunities offered by the brief (M1). To achieve merit you need to focus more on how the brief is presented to you, discuss it's style and format (is it formal or informal) and use specific examples (font, colour, use of bullet points) to highlight points you make (M1). You may want to undertake some research into EE looking at previous advert campaigns of theirs or similar companies and discuss how they may fit in with the audience profiles suggested in the brief and how this may inform your ideas (D1).