Unit 6 Assignment 2

Unit 6 Assignment 2

Focus Group Video

Improvements:

• Analyse a section of the game and explain why you know it targets this age, gender, socio economic and psychographic

The section of the game I chose was this part where the character is running on the tracks as it is simple and it shows why we target certain audiences. This part of the game is very colorful and it looks easy to get ahead in. The game looks colorful and bright which attracts a younger audience -children both male and female. 

• Get one or two research links about who are typical gamers and summarise the information in your own words.

http://kotaku.com/5857864/which-of-these-27-gamer-classifications-do-you-fall-under

The information on this website basically categorises people who play video games into different stereotypes due to how they play or what they like to play. It shows that gamers can be broken down into even further types not just the age or gender of the person or people. 

• Which way of describing an audience is more useful in your opinion (demographic, psychographic or socio economic scale)? Why do you think this?

I think that describing an audience in psychographics is more useful because you are getting to know the people a bit better and to find out why your game would appeal to that type of audience and what the different categorisations of audience like and what would appeal to them. 

• Summarise the common answers to each of your focus group questions and explain what the typical audience of this game is like.

The common answers for our focus group questions were that people play for a small amount of time on the game as a way to pass the time but not as a hugely addictive game. That people play it because it is free but they might not pay for it if it cost money. We found that people generally liked the game and that they didn't find it particularly challenging.

• What were the positives and negatives of your focus group?

The positives of our focus group were that it helped to see why people play the game and to get other people's opinions. I feel that the negatives of our focus group were that there weren't a lot of people to collect the feedback from. Another negative was that the opinions weren't very big so you didn't get enough feedback to know a lot about a gamer or the enjoyment of the game. 

• Why is a focus group useful for the industry?

A focus group is useful for the industry because they allow you to get personal opinions of the target audience and they help you find ways of improving and will allow productions to progress by gathering information and basing the games or media products on a specific audience.