unit 6 notes

• Genre -type of media, the category/style of a product. 
• Target Audience- who the product is aimed for, broken down into categories: age, gender, lives/income
• Mode of address -how it speaks to you- tone
• Oppositional reading -what you're not supposed to think or feel about the product. NOT THE TARGET AUDIENCE. Someone who disagrees or doesn't like the product. 
• Preferred reading- what you are supposed to think/feel about a product. People who like/agree with the product. NOT ALWAYS THE TARGET AUDIENCE. 

Technical Codes (things we learnt in the film studios unit)

1. Cinematography (shot, angle, movement)
2. Editing (shot length and transition)
3. Genre
4. Mise en scene (costumes, props, setting, lighting, movement and facial expression)
5. Narrative
6. Sound (Diagetic/Non-diagetic)

Generic Conventions of a 'Sci-fi Film' (listed below)

• Space themes/Narrative
• Aliens and spaceships
• Advanced technology and 'weapons'
• Sound effects and keyboard sounds -electronic
• CGI (computer generated image)
• Hero VS Villain
• Fast panning and tracking shots which create tension
• Explosions, saving the world, invasions

EXAMPLE- Star Trek meets the generic conventions of a Sci-Fi film but it also challenges the conventions too. It has conventions of an ACTION film such as: the desert setting, having a normal/modern car and a slow motion dive. 

BY CHALLENGING CONVENTIONS IT MAKES THE PRODUCT MORE INTERESTING. 

Narrative Structures

• Means Storyline and structure.
• Narratives have CHARACTER TYPES -Hero, Victim, Villain.
• LINEAR (things happen in a chronological order)
• NON-LINEAR (breaking the order of the narrative)

• Types of Structures: 

1. Single Strand (1 Plot Line)
2. Multi-stranded (Lots of different characters with lots of different story lines) e.g. Love actually

Enigma Codes (Puzzles we need the character to solve -they keep us interested)
When characters think back it is called a Flashback when these happen the narrative becomes Non-Linear.